Projects I’ve worked on
Actor's Help Desk
Overview
Actor's Help Desk, a service-based business supporting actors with career development and industry guidance.
Challenge
Actor's Help Desk needed comprehensive brand positioning and digital infrastructure to effectively communicate their value proposition and convert prospects into paying clients.
Solutions Implemented
Strategic Foundation
Developed clear messaging framework for service and product offerings
Created cohesive content strategy aligned with target audience needs
Technical Implementation
Complete website redesign optimizing user experience and conversion paths
Integrated CRM software system to track email campaigns and sales funnels
Streamlined client communication and lead nurturing processes
Creative Production
Provided on-site production assistance for industry reels filming
Coordinated professional photo sessions to elevate brand visual identity
Created engaging content assets across multiple platforms
Results Achieved
$10,000+ in first-year revenue from newly implemented strategies
50 new monthly subscribers demonstrating strong audience growth and engagement
Enhanced brand credibility through professional visual content and streamlined user experience
Impact
This multi-faceted approach transformed Actor's Help Desk from a concept into a profitable business with measurable growth metrics, demonstrating the power of integrated creative strategy and technical execution.
Overview
Brooklyn Caribbean Literary Festival, an annual 3-day celebration of Caribbean storytelling and culture, serving as a premier cultural destination event in Brooklyn.
Challenge
Transform a grassroots literary festival into a sustainable, nationally recognized cultural institution while maintaining authentic community connection and navigating unprecedented global disruptions.
Solutions Implemented
Operations Leadership
Served as Co-Director managing comprehensive festival operations since 2019
Developed scalable systems for annual event production and year-round programming
Created strategic frameworks for sustainable growth and community engagement
Revenue Development & Partnerships
Secured over $200,000 in grant funding through strategic proposal writing and relationship building
Cultivated partnerships with leading cultural and literary organizations
Negotiated sponsorship agreements that enhanced both funding and festival visibility
Crisis Management & Innovation
Pivoted to virtual programming model during 2020-2021 pandemic
Maintained festival continuity while expanding global accessibility
Implemented hybrid strategies that preserved community connection
Results Achieved
7 consecutive successful festivals with year-over-year growth in attendance and engagement
$200,000+ in secured grant revenue ensuring financial sustainability
15,000+ global participants reached during virtual programming years
Established BCLF as a cornerstone of Caribbean literary culture in Brooklyn
Enhanced national recognition as a destination cultural event
Impact
Through strategic operations management and adaptive leadership, BCLF evolved from a local celebration into an internationally recognized festival that bridges Caribbean diaspora communities while maintaining its authentic cultural roots and mission.